DecisionX for CPG
A demand signal, a changeover decision, and a launch call are the same decision chain, not three separate meetings. This is where DecisionX connects NPD, Manufacturing, and Commercial into one traceable story.
One decision, three functions
Most "cross-functional" problems are really one signal nobody connected. Here's how the same anomaly moves through NPD, Manufacturing, and Commercial without being re-diagnosed at each handoff.
A demand signal shows a flavor variant underperforming against its launch forecast in two regions.
The same SKU's changeover loss is flagged as the line's highest waste driver this quarter.
The reformulation and re-launch decision is made with margin, changeover cost, and regional demand in one view, not three separate reviews.
How DecisionX reasons
Every signal above, demand, changeover, or margin, moves through the same reasoning arc before it becomes a decision. This is the operating model underneath NPD, Manufacturing, and Commercial.
The three pillars
Each pillar below runs its own full decision lifecycle in depth on its own page. Here's the summary of what each one owns.
New product launch decisions grounded in demand and distribution signals.
Plant performance, quality and yield decisions built on production data.
Pricing, promotion and channel decisions grounded in commercial signals.
The System
The bottleneck found on the line doesn't get re-investigated by Commercial as a demand problem.
Commercial finds out about a changeover cost spike before the re-launch decision, not after.
Reformulation, changeover cost, and demand sit in one view, not three spreadsheets.
Decision AI for CPG
See DecisionX connect your demand, plant, and shelf data. First value in 15 days.