Hero - DecisionX

Decision AI · Strategy, Analytics and AI Teams

Drive High-Quality

Enterprise Decisions.

Decision Infrastructure. Grounded in your Enterprise Context.

In the AI era, everyone has information at speed. The disproportionate advantage is now decision quality, and most enterprises have no infrastructure for it.

#2
World Rank
Enterprise Reasoning
2.5x
Lift in Decision
Success Rate
$270M+
Decision
Capital Managed
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Context
Signals
Foresight
Reasoning
Decision
Docs
APIs
Data
Public
Email
Slack
DX
Building enterprise decision context
Context layer
Entities mapped
0
Sources connected
0
Relationships
0
0 signals detected
Pipeline velocity down 18%
CRM · last 14 days
Warn
NPS score up 12 pts (Q3→Q4)
Survey · last 30 days
+↑
Scanning ERP, market feeds
Foresight
External threats and competitive intelligence
Macro slowdown risk
High
Competitor price cut 12%
Med
Q4 seasonal tailwind
+14%
Market share shift APAC
Low
+14%
Revenue 90d
61%
Win rate
Med
Churn risk
Decision reasoning
Strategy lead
Why is pipeline slowing despite strong NPS? Should we push enterprise this quarter?
Pulling CRM pipeline and deal velocity data
Cross-referencing NPS signals with win rate
Assessing margin floor and capacity risk
DecisionX
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Decision
Accelerate enterprise
with margin and capacity guardrails
Primary actionTarget top-20 accounts
Margin floor32%
Capacity triggerOEE above 94%
Review cadence28-day checkpoint
Confidence
87%
Social Proof - DecisionX

Powering 30,000+ Business Decisions

Trusted by Chiefs of Staff, Strategy teams, and GTM leaders

Recognized by NVIDIA as an AI-driven startup shaping the future of intelligent decision-making.

NVIDIA Partner
Strategy Section v13 - DecisionX

For Strategy Teams

Decisions that
compound or cost you.

High-stakes decisions are cross-functional by nature. DecisionX connects Sales, Marketing, Finance, Operations and external signals into one defensible call.

$
Strategic Decisions
Where should we put the money?
Decide which brands, SKUs, channels, geographies or customer cohorts deserve incremental capital.
Portfolio betsBudget allocationROI trade-offs
See use case
%
Operational Decisions
Why is performance diverging from plan?
Surface causal drivers behind sales misses, campaign underperformance, inventory gaps or margin pressure.
RCAAttributionForecast gap
See use case
↗
Tactical Decisions
Where do we grow next?
Identify markets, retail partners, categories and segments that are attractive but carry hidden risks.
Market expansionWhite spaceRisk signals
See use case

Each decision runs through
the same four-layer lifecycle.

Layer 01
Sense
Layer 02
Reason
Layer 03
Decide
Layer 04
Learn
01
Sense
What is happening inside and outside?
›
Blindspot monitoring
Internal signals — pipeline, revenue, ops, hiring
Competitive monitoring
External signals — market, competitors, macro
02
Reason
What does it mean, and what are our options?
›
Forecasting
One canonical number all decisions navigate from
Scenario planning
If X, what changes? Option space
Stress testing
Does it hold under compound pressure?
Optimisation
Where does the resource go?
03
Decide
Commit, allocate, act at the right altitude
›
Strategic
Portfolio bets, M&A, market entry
Operational
Trade spend, launch model, capex plan
Tactical
Promo adjustment, pricing response
04
Learn
Did it work? What improves the next cycle?
›
RCA
Why did we miss? Root cause, not symptom
Execution alignment
Is the plan being run? Leading, not lagging
Investment tracking
Did the bet pay off? Institutional memory
Enriched Data Layer
Normalised, signal-tagged, cross-functional — the single source all four layers draw from
Feedback Loop
Each Learn cycle feeds back into Sense — sharper signals, fewer blindspots over time
04 → 01
Ontology Studio - DecisionX

Ontology Studio · State of Art · AI Teams

Three Ontologies.
One Causal State Graph.

Ontology Studio builds a living causal model of your enterprise across data, domain knowledge and decision history. Agents do the extraction. Your team governs what gets used.

01
Data Ontology

Metrics, schema and lineage

Agents extract source systems, metric definitions, schema and data lineage automatically. AI understands what gross_margin_pct means in your business, not just how to spell it.

MetricsSchemaLineageConventions
02
Domain Ontology

Industry rules and business logic

Import semantic models, brand hierarchies, channel structures and operating workflows. The context your business runs on, formalised and machine-readable.

BrandsChannelsWorkflowsRules
03
Decision Ontology

Goals, logic and decision history

Extract decision goals, reasoning logic, policies and outcome history from Slack, PDFs and AOPs. Decisions become institutional knowledge, not lost meeting notes.

GoalsPoliciesHistoryOutcomes
Causal State Graph
Live · Self-learning
Data Ontology
Domain Ontology
Decision Ontology
Built for reasoning, not just retrieval. The foundation that makes zero-hallucination AI possible and the reason DecisionX answers why, not just what.
Zero hallucination Why not what Causal AI
Decision Agents - DecisionX

Decision Agents

Agents that convert decisions into actions.

DecisionX keeps the interface light while the system handles the hard work behind the scenes analysis, artifacts, alerts, workflows and learning.

Agent 01
Strategy Agents
Prepare decision briefs, board narratives, investment memos and trade-off analysis.
Agent 02
Analytics Agents
Run RCA, attribution, forecasting and optimisation without manual project cycles.
Agent 03
Workflow Agents
Trigger alerts, escalations, owners, tasks and follow-ups inside existing tools.
Agent 04
Learning Agents
Capture outcomes and update context so future decisions become sharper.
Use Cases - DecisionX

Use Cases

Decision augmentation by industry.

Start with one industry decision system. Expand across functions, workflows and recurring decision cycles.

Consumer Brands
01

Consumer Brands

Sales, marketing, supply chain and portfolio decisions across brands, SKUs, channels and regions.

Manufacturing
02

Manufacturing

Production, quality, procurement, logistics and margin decisions across plants, suppliers and batches.

Financial Services
03

Financial Services

Risk, credit, compliance and portfolio decisions with traceable reasoning and audit-ready evidence.

Enterprise Trust — DecisionX

Enterprise Trust

Built for decisions you must defend.

Explainable

Every answer traces to source, logic, assumptions and the full reasoning chain.

Human-in-the-loop

Ontology Agents build the model. Your team reviews, edits and governs before it reasons.

Secure

SOC 2 Type II, GDPR, ISO 27001. Public and private cloud. RBAC, IAM, SSO.

Compounding

Every tracked decision sharpens the ontology. Institutional intelligence that grows with use.

Request a Demo — DecisionX

Decision intelligence platform

Stop assembling the picture.
Start deciding from it.

See DecisionX on your data, your context, your decisions. First value in 15 days.

Request a demo See how it works
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