Consumer Business Decisions | Decision AI for Sales, Marketing & Supply Chain | DecisionX

Use Case · Consumer Businesses

Reasoning-Led Decisions Across Sales, Marketing and Supply Chain.

Grounded in your brand, SKU, channel and consumer context. Not generic AI models.

~11%
Media spend optimisation
~1.5%
Sales lift at portfolio
78%
Strategy team savings
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Trusted by manufacturing and industrial enterprises

ITC Limited
Philip Morris
ProcMart
Dr. Reddy's

Marketing Intelligence

Brand, content and media decisions.

DecisionX grounds every marketing decision in live brand, consumer and channel context so your CMO, brand and media teams act on evidence, not estimation.

5-layer decision intelligence framework
01
SignalsWhat is happening?
02
ReasonWhat does it mean?
03
DecideCommit at the right altitude.
04
TrackWhat is the impact?
05
LearnClose the loop.
Faster Content
Scale PDPs without risk
Brand Control
Claim-safe always
Higher SOV
Competitor watch live
Trend Response
Consumer shifts early
Campaign Speed
Briefs in minutes
Sales Intelligence DecisionX

Sales Intelligence

Account, distribution and shelf decisions.

DecisionX connects sell-out, distribution, trade spend and field data into causal answers so your account, trade and field teams act on complete information, not six dashboards.

5-layer decision intelligence framework
01
SignalsWhat is happening?
02
ReasonWhat does it mean?
03
DecideCommit at the right altitude.
04
TrackWhat is the impact?
05
LearnClose the loop.
Better JBP
Buyer-ready evidence
Distribution
White space mapped
Shelf Compliance
Same-day gap detection
Promo ROI
Margin view before commit
Field Efficiency
Focused task allocation

Supply Chain Intelligence

Demand, inventory and supplier decisions.

DecisionX continuously monitors your supply chain and surfaces the right decision to the right person before the cost is incurred.

5-layer decision intelligence framework
01
SignalsWhat is happening?
02
ReasonWhat does it mean?
03
DecideCommit at the right altitude.
04
TrackWhat is the impact?
05
LearnClose the loop.
Stockouts
Early signals not late calls
Decision Packs
Better S&OP prep
Optimised Cover
Inventory efficiency
Supplier Alerts
Risk before it lands
Service Levels
OTIF improvement

Conversational Intelligence

Sales quality, compliance and coaching decisions.

DecisionX evaluates 100% of interactions in your context automatically — so QA teams review exceptions, not everything, and every coaching moment is tied to an actual call.

5-layer decision intelligence framework
01
SignalsWhat is happening?
02
ReasonWhat does it mean?
03
DecideCommit at the right altitude.
04
TrackWhat is the impact?
05
LearnClose the loop.
100% QA
Every call, every rep
Faster Ramp
Targeted not generic coaching
Higher Conversion
Best practice codified
Lower QA Cost
Review exceptions only
Reduced Risk
Compliance flagged live
CTA - DecisionX

Decision intelligence platform

Stop assembling the picture.
Start deciding from it.

See DecisionX on your data, your context, your decisions. First value in 15 days.

Request a demo See how it works